Last updated: 3.10.24

TikTik Pixel Tutorial

https://vimeo.com/902728674/2d1ed53032?share=copy

Meta Pixel Tutorial

https://vimeo.com/898792292/c63fc5f915?share=copy

What are Meta Pixel and TikTok Pixel?

• Meta Pixel: Formerly known as Facebook Pixel, Meta Pixel is a tool that allows you to track the actions users take on your website. It helps you measure the effectiveness of your advertising by understanding the actions people take.
• TikTok Pixel: Similar to Meta Pixel, TikTok Pixel provides insights into user interactions with your website after interacting with your TikTok ads. It enables you to measure the success of your TikTok ad campaigns.

Why Use Pixels to Track Conversions for Funnel Links?

When you create Funnel Links to engage and onboard fans, it's crucial to understand how effective these links are in converting interactions into meaningful actions. Integrating Meta Pixel and TikTok Pixel allows you to track conversions by capturing events like page views, content views, and leads. This data helps you refine your strategy, understand fan behavior, and optimize your engagement efforts.

How to Integrate Meta Pixel and TikTok Pixel with ForeverFan:

1. Access Your Pixel ID:
   • For Meta Pixel: Retrieve your Pixel ID from your Facebook Business account.
   • For TikTok Pixel: Obtain your Pixel ID from your TikTok Ads Manager.
2. Paste Your Pixel ID into ForeverFan:
   • Login to your ForeverFan account.
   • Navigate to the Funnel Link you want to integrate with a pixel.
   • In the settings or integration section, find the Meta Pixel or TikTok Pixel field.
   • Paste your Pixel ID into the designated space and save your changes.
3. Test Your Pixel Events:
   • After integrating your Pixel ID, it's crucial to test whether the events are being tracked correctly.
   • Use tools provided by Meta (Facebook) or TikTok for testing pixel events. For instance, Facebook's Test Events tool lets you simulate events and confirm that your Pixel is set up correctly.
4. Confirm Pixel Activity:
   • Once your Funnel Link is live, monitor the pixel activity in your Meta (Facebook) or TikTok Ads Manager.
   • Look for recorded events such as page views, view content, and lead events to ensure that your pixel is actively tracking conversions.